IPL Cinema: Evaluating Cricket-Themed Movies and Their Accuracy
As IPL fever spread across India, cricket enthusiasts were riveted to their TV screens and then mobile phones to witness nail-biting matches. For the first time this year, JioCinema provided free IPL streaming. Will your favorite IPL team trounce their opponents in the Today IPL match? Watch the LIVE telecast now in HD on iplcinema.com.
Disney Star and JioCinema saw unprecedent viewership numbers during this year’s games and now appear to be engage in an aggressive advertising competition to capture viewer attention.
1. It’s Pure Love
Pure Love (internationally known as Unforgettable) is an emotional rollercoaster pack with captivating plot, powerful acting performances and life lessons that leave viewers satisfied after viewing the film. Pure Love also serves as an inspiring reminder that pure love can change lives around us all.
JioCinema’s decision to provide an unforgettable, engaging cricket viewing experience is a smart one. In India, where cricket is an immensely popular sport, cricket fans want a premium viewing experience. JioCinema can deliver this by providing them with cutting-edge features and innovations.
These features include multi-camera angles, 12 languages, 4K streaming and real-time match statistics – features that ensure viewers receive an authentic viewing experience that makes it easier to follow along. In turn, JioCinema stands out from competitors and attracts new customers. Stay informed and entertained as you browse top stories, car reviews, cricket coverage, travel recommendations and financial columns in Pioneer EPaper everyday.
JioCinema stands out as an innovative IPL viewing experience provider with its wide array of innovations and has already overtaken Disney+ Hotstar for digital rights for this season’s IPL tournament, which gives it a clear advantage against competitors in terms of audience reach and experience. It may soon take over the entire market!
2. The Dark Side of IPL
Indian Premier League (IPL) has taken over our nation with nail-biting matches and amazing performances by emerging local talent, yet its glamour hasn’t concealed its darker aspects: betting, underworld influence and spot fixing have seenp into cricket grounds across India – this season of IPL promises an intoxicating ride into our society’s underbelly.
JioCinema has taken notice of consumers’ rising desire for immersive and fan-centric digital viewing experiences. This year, it introduce an exclusive selection of offerings which provide viewers with unprecedent control over how they watch their team and players.
Viacom18’s media arm, support by research conduct by Kantar TNS, recently unveiled an advertisement that celebrates consumer power and commemorated IPL’s return as the most-watched sports event on digital. Set against a background of small town sweetmeat shop where friends gather around laptops to stream the tournament live from digital, the TVC highlights appointment viewing as becoming less relevant and encourages audiences to “break free” of it by showing how appointment viewing has become unnecessary – ultimately inviting audiences to “break free”.
Smartly, the brand capitalized on IPL excitement by creating an urgency in its digital viewing experience. Their TVC stated: “each time a match nears its conclusion, someone would say ‘But wait; there’s more to see!”.
Another issue with the film is that it seeks to establish a narrative in which cricketers serve as masculine heroes for venting all of our aspirational energies and cheerleading for nation. Although it is great that cricketers get their due as heroes of our nation, this visual narrative raises numerous issues that need addressing; most significantly is how it socialises us to see IPL as predominantly male spectacle and women as its backstage supporters; leaving no room for left over emotions to be dissipated into other areas.
3. IPL vs. Terrorism
Indian audiences respond strongly to IPL, and when its tournament rolls around it becomes a momentous celebration of all their favorite teams. Rivalries quickly arise between opponents as fans become engaged from the very first ball thrown. Given how deeply Indian audiences feel for cricket, viewers desire an outstanding broadcasting experience with optimal viewing conditions for maximum enjoyment of this incredibly emotional spectacle.
So when JioCinema, run by media company Viacom18 (a partnership between telecom giant Reliance Industries Ltd and American entertainment firm Paramount Global Entertainment), announced it would stream Indian Premier League matches free-of-charge this year, it sent shockwaves through the industry. This move mark a radical departure from previous practice where broadcast rights for IPL matches were sold off to pay-to-watch streaming services such as Disney and Hotstar for broadcast.
JioCinema’s decision to stream IPL was certainly ambitious, yet it’s also important to keep in mind the terror threat against IPL players is very real. Terrorists have proven their relentlessness through events like Lahore and other recent terrorist attacks that show no one, including India’s celebrate cricketers, is immune from terrorist attack.
IPL organizers have taken this threat seriously and increase security measures in Mumbai’s financial capital. According to reports from Maharashtra police, which inform them of an imminent threat involving Wankhede Stadium, Trident Hotel, and surrounding roads being attack as well as possible bomb attacks; following such alarmist alerts looming large, matches schedule in Mumbai have been move elsewhere in the city and postpon until further notice.
4. IPL vs. Cricket
Indian Premier League has been an unprecedented success on multiple fronts. Not only has it amassed millions in broadcast rights revenues, it has propelled television viewers away from traditional platforms to OTT platforms – most significantly through Mukesh Ambani’s decision not to charge audiences watching IPL matches at Jio Cinema – streaming IPL matches live in multiple languages including Bhojpuri and Punjabi as well as providing features like multilingual commentary and bird’s eye camera view – this move has given IPL an enormous reach while becoming major competition against Star Sports who own television broadcast rights for IPL matches.
Jio Cinema’s move has also forced theatre franchise owners and movie producers to push back the release dates of movies so audiences can watch IPL matches. While this move has proven advantageous to Jio Cinema, many Bollywood films have experienced delays that has negatively impacted their box office receipts; occupancy at many PVR multiplexes during IPL matches was only around 4-5% which was significantly less than usual for regular movies.
As viewers increasingly opt to stream IPL matches from home via smartphone rather than attending theatres to see them, theatre chains and independent movie makers that have scheduled IPL shows this season have suffered significantly as ticket prices for movies in India average Rs.440 while their occupancy averages 40% or lower.
IPL must remain the most watched sporting event by providing it on multiple platforms. Test match cricket offers a totally different experience than IPL; viewers must endure long hours of monotonous play before becoming fully immersed. Yet an exciting Test match will captivate their audiences from chapter to chapter and session to session until they regret having to turn it off and head out into their day of work.